What Smell? Smoke Filter

48 reviews
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  • Buy 2 or More & only $10.99 each
Personal sploof with HEPA and coconut shell carbon filters
Max per order:

Limited Time Special: Buy 3 or more What Smell? Smoke Filters in any mix of scents and take 10% Off.

This latest What Smell? Smoke Filter marks a significant leap forward in personal filtering tech with an even smaller environmental footprint; 98% Less Plastic than a SmokeBuddy!

What's New?:
- HEPA Filtration in an pocket sized tube! Improve that IAQ while removing the smell
- New Hemp/Plastic mouthpiece. 30% American Hemp & 70% Recycled polypropylene.
- Even lighter than the previous model!
- The most Eco #: 98% Less Plastic than a Smoke Buddy!

The What Smell? Personal Smoke Filter (V3.0!) is your go-to for keeping the air clear and smelling fresh. Wherever and whatever you smoke you'll want to be Neighborly; or at least not get your place all dusty by blowing smoke everywhere.

The What Smell? blow through smoke filter system is advanced yet also super portable, eco friendly and safe to use. This is the easiest to exhale version by far and lasts 50% longer longer than the previous edition. If you were a fan of the What Smell? 2's size, rest assured, it's still small and even a little bit lighter.

Exhale into the hemp/plastic mouthpiece, designed for easier exhales and minimal leakage. From there your smoke passes through multiple layers of coconut shell carbon and advanced filters that scrub odors and toxic pollutants from your exhale. Good for 150+ exhales; possibly more or less depending on frequency/size of exhales and type of smoke. Even though effectiveness will eventually start to decline (can only suck in so much pollution in a tiny tube), the What Smell will continue to make a dent in the smell and most importantly, the indoor air pollution, until you can replace it.

Stealthy and Portable
About the same size as a fancy lip balm, the What Smell? easily fits in the palm of your hand when in use and in your pocket or purse on the go. Works great anywhere you have nosy neighbors or just want to be discrete. Carbon filters kill the odor and essential oils help cover up any smoke leakage. Reduces lingering smells on furniture, in the car and on your clothes. Only 3.3 inches tall (w/cap on) and 1 inch wide.

What Smell? Smoke Filters are Paraben and Phthalate free, 100% non-toxic and simple to use. The fresh natural scents are vegan with essential oils! This natural aromatherapy not only freshens the air but may boost your mood too. The combination of filters and carbon significantly reduces the indoor air pollution caused by 2nd hand smoke. Kids, Pets and non-smokers alike will appreciate your thoughtfulness.

Eco Friendly
Don't feel (totally) bad tossing your What Smell? when it's used up. Unlike other sploofs on the market, the What Smell starts out from ~80% recycled materials and it gets better from there. With a shell designed to be Compostable when done, from the recycled kraft paper tube with soy based inks all the way down to the paper-framed HEPA filter; Gone in ~120 days! Even the initial retail packaging is sustainable with a minimal wrap to seal in freshness without piling up in the landfill. Definitely no stupid plastic clam shell package that requires power tools to open, only to be tossed into the ocean afterwards. Who hates the ocean that much?

Most sustainable feature: Made in the USA instead of China!

  • Natural, Nontoxic & Paraben/Phthalate free
  • Natural Essential Oils with Terpenes intact!
  • Disguised as a fancy eco lipbalm
  • Use it at home, in the car, at the office, at concerts and clubs; just about anywhere you need to be discreet

Available Scents:

  • Extra Strength for maximum minty-ness; Cool Eucalyptus & Peppermint easily covers any leakage.
  • Valencia Orange for a burst of freshness and energy. Orange with a splash of tangerine!
  • Honey Almond for just about anywhere you would eat a cookie and enjoy a puff; Reminds one of the local coffee shop.

If you would like to order a special combo of What Smell? scents (if ordering more than one), either add one at a time or just specify your preferences on the order form under "Special Instructions". We'll take care of it.

Side Note: We carried the Hello Neighbor smoke mask for almost 2 decades. In searching for a replacement we tried the Smoke Buddy Jr and Smoke Buddy, etc. but it's been hard to reconcile the waste, size and cost of those alternatives. With similar performance, half the cost, 1/3 the size and 98% less plastic (!) than the Smoke Buddy Jr., the What Smell wins for Smokers on the go; and it's made locally in NYC no less :-) Please give this new and improved version a try and let us know what you think.

Side Note Extended: Recently we received a lot of new What Smell? customers coming from Amazon. Apparently What Smell is no longer sold on Amazon because Amazon was allowing cheap chinese fakes to be sold on the listing and would do nothing about it even with proof that this was dangerous. Big Surprise, Amazon doesn't give a shit about small American businesses or product safety.

Made in the USA (NYC!)


  • 5
    Love this item

    Posted by Geno on Nov 02, 2020

    Works really well

  • 5
    Love this item

    Posted by Eugene on Nov 02, 2020

    Great product and great price

  • 5

    Posted by CassaFrass on Aug 03, 2020

    I was so surprised at how well this product worked. Completely eliminates the smell. Very pleased with this product! Highly recommend!

  • 5
    Better than expected

    Posted by Aikon420 on Jun 02, 2020

    Is small and nice. Work as advertised for me I think is good for occasionally use.

  • 4
    Cool idea

    Posted by Vania on May 27, 2020

    "I really really like this. There is almost NO smoke smell coming out of it. I love the minty smell. The only complaint that I have,is the mouth piece where you blow into. I wish it was larger so it would be easier for me to blow into it. I feel like I’m focusing on blowing all of the smoke into the little hole. I gave up like halfway thru smoking because I couldn’t anymore,but I think if it was easier to blow into,I wouldn’t have given up. "

  • 5

    Posted by Eric on May 23, 2020

    "These are the best version of this product ever. I've tried many similar things,but these work the best. They last a long time too. HIGHLY recommended."

  • 5
    So amazing!!

    Posted by Lillia on Apr 06, 2020

    "Works very very well,the mint one smells so good!! I use it around friends and really reduces second hand smoke. "

  • 5
    Worth It

    Posted by Victoria on Mar 21, 2020

    This thing is great ! I use it in my car and my car doesn’t smell after !!! I’m happy I bought 3 !!!

  • 5
    About what smell

    Posted by Duke on Feb 28, 2020

    So far it's doing a good job

  • 5
    Wow! An absolute must have for discreet use

    Posted by Steve on Feb 25, 2020

    "These are phenomenal! I was reminded of the old dryer sheets in the tube trick,lol! This is far better and much less conspicuous "